Priority Pad Nearly a year in and

Nearly a year in and the habit's stuck in a way nothing else has managed

and no time to waste on feeling scattered

morning done

The Priority Pad is built for ambitious people who have a lot on their plate

Priority Pad Nearly a year in andThe Priority Pad is built for ambitious people who have a lot on their plate, a lot on their mind, and no time to waste on feeling scattered. A5, 104 sheets of 110gsm ivory paper, FSC certified, in a vegan leather cover a proper desk tool, not a scrap of paper you lose by lunchtime. Psychologists call it the Zeigarnik effect: an unfinished, undecided task keeps intruding on your attention until you deal with it. Research by Masicampo and Baumeister