On the day of the Council of Fashion Designers of America (C.F.D.A.) awards, a starry annual gala, last November, Posen was crouching in a carpeted hallway at Fouquets hotel, in Tribeca, fluffing out the train of a custom denim gown worn by Ejae, the mononymous Korean pop star who sang the lead role in the Netflix animated film KPop Demon Hunters. The garment was branded Zac Posen for GapStudio, the name of an atelier, launched by Posen last spring under the Gap umbrella, that specializes in gowns for celebrity clients which he Gap-ifies by using denim, khaki, white cotton shirting, and other sartorial codes associated with the brand
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